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Search Engine Land:

Will Facebook’s massive usage increases (eventually) turn into revenue?

The pandemic is helping the company repair its public image.

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Search Engine Land:

Search marketers are volunteering services, support to help small businesses get through COVID-19

Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses.

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Search Engine Land:

Google pledges $340 million in Google Ads credits for SMBs

The credits will be available for eligible active advertisers “in the coming months.” It is also expanding ad grants for COVID-19 public service announcements.

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Search Engine Land:

Tell us: How are you pivoting during the COVID-19 crisis?

We want to hear from our community about the creative tactics you’re using to wrestle the beast of uncertainty to find small wins (for clients or staff) in these unprecedented times.

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Search Engine Land:

Did you know that users’ gazes follow a pinball pattern?

Eye tracking studies uncovered a “pinball pattern” in users’ gazes.

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SEOmoz Blog:

Generating Local Content at Scale - Whiteboard Friday

Posted by rjonesx.

Building local pages in any amount can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible to scale.

In this week's edition of Whiteboard Friday, Russ Jones shares his favorite white-hat t..

Search Engine Land:

Businesses should limit, not disable, their sites during temporary closures, Google says

A full takedown can result in losing Search Console data and make it more difficult to ramp back up.

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Search Engine Land:

Now, analyze more accounts in Google Ads Report Editor

Run reports for up to 200 accounts in a Manager account.

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Search Engine Land:

Compare ad management software for Google Shopping, Amazon, and more

Digital commerce advertising is experiencing dramatic growth and change. Learn about the latest trends, opportunities and challenges.

Please visit Search Engine Land for the full article.

Search Engine Land:

Explaining the Chrome ‘explainers’ for advertising without third-party cookies

Although the “privacy sandbox” from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where it’s headed.

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Search Engine Land:

Small agencies brace for impact, but say remote work isn’t slowing them down

Many expect client budget and project changes will have a negative effect on their businesses.

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Search Engine Land:

Pinterest rolls out new commerce features for retailers as search volume climbs

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.

Please visit Search Engine Land for the full article.

Search Engine Land:

EU Android search choice screen’s impact delayed due to COVID-19

Engagement with the search choice screen has been slowed by stifled smartphone supply and decreased demand.

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Search Engine Land:

The new contextual ad targeting works, study says

A new study looks at how contextual relevance of ads to content influences consumers.

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SEOmoz Blog:

Help Your Community from Six Feet Away: Non-Marketing Tips from Mozzers

Posted by morgan.mcmurray

For the last few weeks, you’ve probably experienced an influx of emails from companies detailing how COVID-19 is affecting them and thus you, their customer. It's... a lot, isn't it? So today, we want to take a departure from the world of "how this affects us" and focus instead on actionable things we can all do to make things brighter for ourselves and our commun..

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