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Search Engine Land:

When parsing ‘Googlespeak’ is a distraction

It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture.

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Search Engine Land:

How advertising rates vary by category on Amazon

You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.

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Search Engine Land:

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.

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SEOmoz Blog:

Featured Snippets: What to Know & How to Target - Whiteboard Friday

Posted by BritneyMuller

Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.

(And we just can't resist — if this whets your appetite for all things featur..

Search Engine Land:

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

Key SEO tasks can now be fully automated according to the company.

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Search Engine Land:

Which service-area business types perform best in local search?

New research from a dataset across seven industries that have a physical location were reviewed to answer this question.

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Search Engine Land:

Google showing mobile ‘search by photos’ option in selected local verticals

The new element appears to not have a fixed position but resides below the local pack, sometimes right below.

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Search Engine Land:

Bing launches content submission pilot

Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images.

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Search Engine Land:

Google: Stick to structured data guidelines if you want the rich result

“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.

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Search Engine Land:

Should you do 100% of your SEO in-house?

Here are some real-world scenarios where it can make sense to augment your in-house team with external partners.

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Search Engine Land:

Bingbot goes evergreen

Bing will adopt Chromium-based Edge browser to run JavaScript and render pages.

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Search Engine Land:

Quora adds 3 new targeting options for advertisers

The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe.

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Search Engine Land:

Moz launches Domain Analysis, free tool for SEO metrics

Includes experimental metrics not available in Moz’s paid offerings.

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Search Engine Land:

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

Calls are an important source of first-party data, often neglected by marketers.

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Search Engine Land:

Behind the scenes at SMX East

What are the Search Engine Land editors most looking forward to at SMX East?

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